According to a recent analysis of search trends from cybersecurity site VPNOverview, Instagram, Facebook, and Snapchat are the social media apps with the highest number of searches related to app removal on the Internet over a period of time. the last six months.
Specifically, there were more than 900,000 searches for how to “delete” or “disable” an Instagram account, more than any of the 30 most popular US apps by downloads, VPNOverview said. in a report last month.
This is more than double the search demand to delete or disable a Facebook account – the app came in second place in VPNOverview’s survey with over 385,000 searches in six months.
The VPNOverview report was made using keywordtool.io website and data from web analytics company Similarweb.
Here is a list of the top 5 apps with the most searches:
- Instagram (900,120 hits)
- Facebook (385,410 times)
- Snapchat (217,400 hits)
- Twitter (92,490 views)
- Telegram (24,819 times)
According to CNBC, the reason that Instagram and Facebook (both owned by Meta) are the most likely to be removed is because they are so popular, familiar, and available on so many devices.
For example, Instagram was the second most downloaded app last year with over 548 million downloads globally. This social network is second only to TikTok with 672 million downloads. CNBC commented that while apps like Instagram and Facebook have gradually become old and boring, TikTok is emerging as a new phenomenon and is not in danger of disappearing or reducing its popularity anytime soon.
However, Instagram and Facebook’s launch of a short video feature that mimics TikTok has also helped these two platforms somewhat retain users.
Meta’s top platforms see stagnation in user growth and engagement in 2022. Another VPNOverview statistic shows that Facebook Messenger is the platform with the highest mobile install rate. the strongest drop in the past half year with 80.42%. Facebook and Instagram installs during this period decreased by 22.73% and 25.15%, respectively.
In addition, in recent years, many polls show that users are increasingly losing trust in Facebook, Instagram or Twitter due to issues such as misinformation, cyberbullying, scams, concerns. on privacy and data mining.
In addition, many people are also concerned about the impact of social networks on the mental health of children and adolescents. Leaked internal studies by Meta itself have revealed some of the negative effects that regular Instagram and Facebook use can have on young users.
Even so, many teenagers today are willing to take a break from using social media, but will not be able to give up completely. Last year, 54 percent of teens surveyed by the Pew Center said it would be “difficult” to give up social media altogether. Meanwhile, 46% said it was “easy” and 20% of them said it was “very easy”.
In the same survey, 62% of teenagers said they use Instagram and only 32% still use Facebook.